Cara Gibson

Associate Director (Marketing)

Cara is the Associate Director (Marketing) at Greenhalgh Pickard and the strategic lead behind the firm’s brand, growth and market position. With a strong foundation in business and events, she brings a commercially grounded and client-focused perspective to marketing strategy.

She oversees the direction and performance of the firm’s marketing function, leading end-to-end strategy across digital campaigns, content, brand development and performance reporting. Since joining the firm in 2023, Cara has played a key role in evolving Greenhalgh Pickard’s marketing approach, introducing greater clarity, consistency and commercial focus across all channels.

Working closely with Directors and senior team members, Cara ensures marketing strategy aligns with broader business objectives while effectively communicating the firm’s integrated legal and accounting services. She translates complex professional services into clear, accessible messaging that builds trust and drives measurable results.

Cara also leads Brink Marketing, the firm’s aligned marketing agency, which supports Greenhalgh Pickard and a growing portfolio of businesses across the Sunshine Coast. Through this role, she brings a strong commercial lens to marketing, combining strategy, data, creativity and emerging technology to drive measurable outcomes.

Originally from North Queensland, Cara now calls the coast home. She values genuine connection and enjoys working closely with clients, whether through strategic planning sessions, events, or day-to-day collaboration. Outside of work, she enjoys netball, going the gym, time at the beach, and catching up with friends. 

Certifications and Memberships

• Bachelor of Business (Human Resource Management, Sport and Event Management) from James Cook University.