Cara Gibson

Associate Director (Marketing)

Cara is the Associate Director (Marketing) at Greenhalgh Pickard, the strategic force behind the firm’s brand, growth, and market position. With a strong foundation in business, events, and commercial strategy, she brings a grounded, results-driven perspective to everything she does.

Since joining the firm in 2023, Cara has led the marketing function end-to-end, driving strategy across digital campaigns, content, brand development, and performance reporting. Her work has played a pivotal role in shaping a sharper, more consistent version of the Greenhalgh Pickard brand, one that clearly communicates the firm’s integrated legal and accounting offering and builds genuine trust with clients.

Working closely with Directors and senior leaders, Cara ensures every marketing initiative connects meaningfully to broader business objectives. She has a particular talent for translating complex professional services into clear, compelling messaging that resonates with clients and drives measurable outcomes.

Cara also leads Brink Marketing, the firm’s aligned marketing agency, which supports Greenhalgh Pickard and a growing portfolio of businesses across the Sunshine Coast. In this capacity, she brings together strategy, data, creativity, and emerging technology to deliver real commercial impact for clients.

Originally from North Queensland, Cara now calls the Sunshine Coast home. She is energised by genuine connection, whether that’s through strategic planning sessions, events, or the everyday collaboration that comes with working alongside great people. Outside of work, she can be found on the netball court, at the gym, at the beach, or catching up with friends.

Certifications and Memberships

• Bachelor of Business (Human Resource Management, Sport and Event Management) from James Cook University.