Cara Gibson

Marketing Team Leader

Cara is the Marketing Team Leader at Greenhalgh Pickard and the driving force behind the firm’s marketing strategy, brand presence, and digital growth. With a strong foundation in business and events, Cara now leads end-to-end marketing strategy across the firm, overseeing digital campaigns, content strategy, brand development and performance reporting.

Since joining the firm in 2023, Cara has played a key role in evolving Greenhalgh Pickard’s marketing approach, with a focus on clarity, consistency, and results. She works closely with legal and accounting teams to translate complex services into clear, client-focused messaging, ensuring the firm’s integrated offering is communicated effectively across all channels.

Cara also leads Brink Marketing, the firm’s aligned marketing agency, which supports Greenhalgh Pickard and a growing portfolio of service-based businesses across the Sunshine Coast. Through this role, she brings a strong commercial lens to marketing, combining strategy, data, creativity and emerging technology to drive measurable outcomes.

Originally from North Queensland, Cara now calls the Glasshouse Mountains home. She values genuine connection and enjoys working closely with clients, whether through strategic planning sessions, events, or day-to-day collaboration. Outside of work, she enjoys netball, going the gym, time at the beach, and catching up with friends.

Certifications and Memberships

• Bachelor of Business (Human Resource Management, Sport and Event Management) from James Cook University.